This is an advertisement for 5 Gum. The creators have used different elements of visual language to like colour, lighting and symbolism to sell. The main colour used throughout the image is a vibrant green. The flavour of this gum is spearmint which fits the colour. The green is a bright, refreshing colour making to think that when you taste the gum you will experience the same refreshing feeling. The shadow in the image represents the immediate taste and the colour intensifies, representing the mint, fresh taste that overwhelms. There are sharp, fluorescent green bullets which are representing the spearmint flavour that hits you. These colours are all contrasting with the gum box, being black, to create a strong focal point.
Thursday, July 22, 2010
5 Gum Advertisement
This is an advertisement for 5 Gum. The creators have used different elements of visual language to like colour, lighting and symbolism to sell. The main colour used throughout the image is a vibrant green. The flavour of this gum is spearmint which fits the colour. The green is a bright, refreshing colour making to think that when you taste the gum you will experience the same refreshing feeling. The shadow in the image represents the immediate taste and the colour intensifies, representing the mint, fresh taste that overwhelms. There are sharp, fluorescent green bullets which are representing the spearmint flavour that hits you. These colours are all contrasting with the gum box, being black, to create a strong focal point.
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